Superior Results in Search Engines
Websites with static content are always preffered by search engines like Google and Bing because they deliver fast and reliable content. Websites with static HTML are less prone to breaking and that is why Google, Bing, Facebook, Instagram LOVE static html.
Before you ask, no static does not mean boring, static content still includes animation, pictures, videos but behind the scenes is a lot cleaner.
This website you are looking at now is a static html website!
A static website means that a website is delivered to your customer, exactly as it is on the server. There is no magic, no trickery and no fragile services manipulating the content as is crosses the internet.
Your customers will see the website exactly how you intended them to.
Reliable Website Performance
Whether you are you are just starting your business or you are well rounded and experienced in the online market, reliable websites are critical.
A website that is offline for even is noticed by search engines like Google and Bing even if it is only offline for a few minutes. These search engines do not like websites going offline and your online ranking can be affected if it does. Your website might be down multiple times a day and you don't even know!
Most of all, if your website is down your clients can't shop with you and see your products and services.
The speed of a website is determined by many factors such as where the website is hosted, if the website is compressed, if the website images are compressed and well sized and much more.
It is important that modern websites are fast because 50% of people will leave your website if it takes more than 2 seconds to load
Static HTML websites are faster because they serve the content to the end user exactly the way it's stored on the server. Lets make this make sense.
Imagine getting a car delivered in kit form, all the pieces are there but when it arrives you need to assemble it. If you do this, it's slower and there is more risk that you will miss pieces of the car by not assembling it correctly. Static websites on the other hand are like delivering a car exactly the way it was when it left the showroom.